"Though I move you not to a constant loudness in your delivery (for that will make your fervency contemptible), yet see that you have a constant seriousness; and when the matter requireth it (as it should do, in the application at least), then
lift up your voice, and spare not your spirits.
Speak to your people as to men that must be awakened, either here or in hell. Look around upon them with the eye of faith, and with compassion, and think in what a state of joy or torment they must all be for ever; and then, methinks, it will make you earnest, and melt your heart to a sense of their condition. Oh,
speak not one cold or careless word about so great a business as heaven or hell. Whatever you do, let the people see that you are in good earnest. Truly, brethren, they are great works which have to be

done, and you must not think that trifling will despatch them.
You cannot break men’s hearts by jesting with them, or telling them a smooth tale, or pronouncing a gaudy oration. Men will not cast away their dearest pleasures at the drowsy request of one that seemeth not to mean as he speaks, or to care much whether his request be granted or not. If you say that the work is God’s, and he may do it by the weakest means, I answer, It is true, he may do so; but yet his ordinary way is to work by means, and to make not only the matter that is preached, but also the manner of preaching instrumental to the work.
With the most of our hearers, the very pronunciation and tone of speech is a great point. The best matter will scarcely move them, if it be not movingly delivered. See, especially, that there be no affectation, but
that you speak as familiarly to them as you would do, if you were talking to any of them personally. The want of a familiar tone and expression is a great fault in most of our deliveries, and that which we should be very careful to amend.
When a man hath a reading or declaiming tone, like a school-boy saying his lesson, or repeating an oration, few are moved with any thing that he says. Let us, therefore, rouse up ourselves to the work of the Lord, and speak to our people as for their lives, and save them as by violence, ‘pulling them out of the fire.’ Satan will not be charmed out of his possession: we must lay siege to the souls of sinners, which are his garrison, and find out where his chief strength lieth, and lay the battery of God’s ordnance against it, and ply it close, till a breach is made; and then suffer them not by their shifts to repair it again. As we have reasonable creatures to deal with, and as they abuse their reason against the truth, we must see that our sermons be all convincing, and that we make the light of Scripture and Reason shine so bright in the faces of the ungodly, that it may even force them to see, unless they wilfully shut their eyes.
A sermon full of mere words, how neatly soever it be composed, while it wants the light of evidence, and the life of zeal, is but an image or a well-dressed carcass."